Established in 2011
Comfort. Looks. Sustainability
Because true confidence comes from embracing how you feel, even when no one's watching.
The Story
It was 2018 and I had just finished my first year of college in San Diego. With a one-way ticket and a suitcase packed to the brim with Roxy bikinis, I boarded a flight to Oahu for the summer.
Two weeks into my trip, I traded my full-coverage Roxy bikinis for a little Brazilian bottom I picked up at a local shop. It took a few awkward trips to the beach to get my tan right... but once I did, there was no going back.
When I returned to the mainland for school, I realized my new go-to bikini was way smaller than most Southern California beaches had seen at the time.
I spent every waking minute researching swimwear before launching Midori four short months later. Within a year, my dorm room was transformed into a bikini shop and the brand grew like wildfire. Today, you'll find me working between Carlsbad, CA and Kailua, Hi; beyond grateful for the opportunity to do what I love and build this community of bikini-lovin' babes!
Rachel Midori
Owner + Founder
Community.
A network of empowered women who live by the motto, other women are not my competition, I stand with them, not against them.
Less is More.
Learn about our speciality fabric and what goes into making what we consider the best in women's swim.
