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The Story of Midori Bikinis

Midori Bikinis is a women-owned swimwear brand born in Oahu, Hawaii and now based between Carlsbad, California and Kailua. Since 2011, we've been designing size-inclusive, eco-friendly swimwear inspired by the aloha spirit — and made to empower women everywhere.

Founder Rachel Midori started Midori Bikinis from her dorm room after seeing a need for better-fitting, Brazilian-style bikinis in flattering, high-quality fabrics. What began as a small collection soon grew into a global community of bikini-loving women who value comfort, confidence, and conscious design.

Our swimwear is crafted from OEKO-TEX® Standard 100 certified fabrics, offering peace of mind with every wear. Each bikini provides UPF 50+ sun protection and is PETA-verified vegan — because we care deeply about your skin, the planet, and all living beings.

Why Choose Midori?

  • UPF 50+ sun protective swimwear
  • OEKO-TEX® certified fabrics for safer skin contact
  • PETA-Verified Vegan — 100% cruelty-free bikinis
  • Size-inclusive designs (XXS–XXL) for every body
  • Ethical, small-batch production
  • Island-inspired colors and prints

Swimwear That Stays With You

Our bikinis are built to last — from sunrise surf sessions to sunset lounging. With a focus on quality, sustainability, and timeless design, Midori creates swimwear that moves with you and supports your lifestyle.

We’re proud to be part of a new wave of sustainable swimwear brands. Thank you for being part of our journey — and for choosing bikinis with a soul.

Woman wearing Midori Bikinis swimsuit outdoors, protected by UPF 50+ sun-safe fabric.

Behind the Brand

From sun-safe fabrics to ethical factories, every bikini is made with intention—for you and for the Earth.

Plus-size model wearing light pink and orange floral bikini from Midori Bikinis, entering a pool at The Laylow Hotel in Waikiki—size-inclusive, sustainable swimwear inspired by Hawaii, perfect for curvy bodies and tropical vacations.

Manufactured Ethically

Empowering women with fair wages, benefits, and upward mobility.

Model wearing Midori Bikinis Aloe green Tia triangle top and Kai bottom, holding an orange hibiscus flower—sustainable swimwear with flattering fit, eco-friendly fabric, and tropical island vibes.

Skin-Safe

OEKO-TEX® certified and tested against 1,000+ toxins.

Rowan bikini top in striped print, photographed in San Diego — supportive halter swim top ideal for surfing, beach volleyball, and active beach days; sustainable and ethically made by Midori Bikinis

Sustainable

Eco-friendly dyes, low-waste production, and excess fabric repurposed for pet beds.

Green Olive Striped Cleo One Piece | Moderate Coverage Swimsuit Midori Bikinis

Sun Protection, Built Into Every Stitch

Our bikinis are made with UPF 50+ rated fabric that blocks 98% of harmful UVA and UVB rays. Smart, sun-safe swim designed for long beach days.

Our Secret Sauce

We use LYCRA® XTRA LIFE™ fabric for serious staying power. It holds shape up to 10x longer than traditional materials, resists fading, and withstands sun, surf, and chlorine—so your Midori bikini still fits and flatters season after season.

Trusted by thousands of women for over a decade—because quality doesn’t go out of style.

Loved by 30,000+ women since 2011

What Midori Babes Are Saying

“I’ve truly never had better customer service.
My Midori bikini has lasted for years and still looks brand new.”
– Kassie K.

“Hands down the best fit I’ve found.
The fabric feels like butter, and I feel confident every time I wear it.”
– Brianna L.

“The only swim I trust to stay on when I’m in the waves with my kids.
Plus the colors are gorgeous!”
– Maya R.

Become a Midori Ambassador

Earn rewards, free suits & exclusive perks—no minimum following required.