The Story of Midori Bikinis
Midori Bikinis is a women-owned swimwear brand born in Oahu, Hawaii and now based between Carlsbad, California and Kailua. Since 2011, we've been designing size-inclusive, eco-friendly swimwear inspired by the aloha spirit — and made to empower women everywhere.
Founder Rachel Midori started Midori Bikinis from her dorm room after seeing a need for better-fitting, Brazilian-style bikinis in flattering, high-quality fabrics. What began as a small collection soon grew into a global community of bikini-loving women who value comfort, confidence, and conscious design.
Our swimwear is crafted from OEKO-TEX® Standard 100 certified fabrics, offering peace of mind with every wear. Each bikini provides UPF 50+ sun protection and is PETA-verified vegan — because we care deeply about your skin, the planet, and all living beings.
Why Choose Midori?
- UPF 50+ sun protective swimwear
- OEKO-TEX® certified fabrics for safer skin contact
- PETA-Verified Vegan — 100% cruelty-free bikinis
- Size-inclusive designs (XXS–XXL) for every body
- Ethical, small-batch production
- Island-inspired colors and prints
Swimwear That Stays With You
Our bikinis are built to last — from sunrise surf sessions to sunset lounging. With a focus on quality, sustainability, and timeless design, Midori creates swimwear that moves with you and supports your lifestyle.
We’re proud to be part of a new wave of sustainable swimwear brands. Thank you for being part of our journey — and for choosing bikinis with a soul.