Inside Midori's Community Bikini Design Contest

Midori has always grown through customer feedback, so inviting the community to help design a bikini felt completely natural. This article preserves one of our original design contests and the process that brought customer ideas into the Midori world.

How the Midori bikini design contest worked

We asked customers to submit the swimwear they wished existed. Some entries included a complete bikini set, some focused on a single top or bottom, and others imagined a one-piece. The response was much larger than expected, with ideas covering prints, coverage levels, straps and new ways to make swimwear feel personal.

We originally planned to choose five finalists. More than twenty submissions stood out, so we shared them in smaller groups and invited the Midori community to vote. The contest became less about choosing one perfect drawing and more about understanding what women wanted from their swimwear.

What customer submissions taught us

• Fit requests are just as important as color and print.
• Women want the freedom to choose different top and bottom sizes.
• Coverage is personal, and one collection should offer more than one answer.
• A small brand can design more thoughtfully when customers are part of the conversation.

How community feedback still shapes Midori

That original contest helped reinforce the way Midori works today. Feedback influences fit adjustments, print scale, color choices and the balance between different coverage levels. Our current collection includes the skimpy Kai, cheeky Brayden, moderate-coverage Parker, supportive Rowan Top and adjustable string-triangle Indah Top.

Explore the latest mix-and-match bikinis or learn more on our About Midori Bikinis page. The contest may be part of our archive, but the community-first design process is still very much alive.